MELBOURNE’S TRUSTED HOSPITALITY BUSINESS COACH
people. presence. profit.
After 30 years leading hospitality businesses through expansions, renovations, and market shifts, I bring real-world solutions to your challenges. No cookie-cutter approaches or fancy jargon – just straight talk and practical strategies backed by deep industry experience.
Navigate Growth & Change
From assessing new hospitality ventures to making critical business decisions, I help restaurant and pub owners spot potential pitfalls and avoid costly mistakes. With three decades of hospitality management experience, I bring practical insights to your biggest strategic challenges.
Reclaim Your Purpose
Feeling stuck or burned out running your hospitality business? I’ll help you step back from day-to-day fires, build effective management systems, and rediscover why you chose this industry. Get your life and your passion back with proven hospitality coaching.
Improve Business Performance
Whether it’s declining profits, operational inefficiencies, or untapped revenue opportunities, I’ll help you identify what’s holding your venue back. Develop practical solutions to increase profitability and performance in your restaurant, pub or hospitality business.
You Don't Have to Figure It All Out Alone
Running a hospitality business is challenging enough without trying to solve every problem by yourself. After three decades in the industry, I’ve seen what works, what doesn’t, and how small changes can transform your business. Let’s tackle your challenges together with practical solutions and straight-talking advice.
Book a no-obligation chat to discuss your business challenges.
Why Work With Me?
I’ve spent 30 years in hospitality – managing $130M+ portfolios, opening 26 venues, and helping countless operators navigate their toughest challenges.
But numbers only tell part of the story. What matters is what I’ve learned: Most hospitality businesses don’t fail from bad concepts or lack of passion. They fail from blind spots in their strategy and operations.
I bring fresh eyes to your business, backed by real experience. No sugar-coating, corporate jargon or group rah-rah sessions – just honest insights and practical solutions to help you build a sustainable, profitable venue.
My approach focuses on what matters: your people, your market presence, and your profit. Whether you’re starting up, scaling up, or trying to get back on track, I’ll help you spot the problems you can’t see and create strategies that actually work.
Annette Verhoeff | Founder
Get In Touch
LET'S CHAT
Phone
+61 (0) 411 090 469